Information Collection and Use
Spark Publishing is the sole owner of the information collected on MallsandOutlets.com. Spark Publishing collects information from our users at following points on our Web site.
In order to customize MallsandOutlets site, a user must first complete the registration form. During registration a user is required to give contact information (such as email address). We do not collect user's name and address. We use this information to contact the user about services on our site for which he has expressed interest. It is also required for the user to provide demographic information (such as age group, gender, city and country), and unique identifiers (such as, username and password).
Spark Publishing uses personal information for: developing enhancements to MallsandOutlets.com; marketing and promotional purposes; and evaluating MallsandOutlets.com usage by analyzing and otherwise using personal information and related data in the aggregate, but not with respect to any individual MallsandOutlets.com user.In addition, Spark Publishing uses personal information to direct e-mail to MallsandOutlets.com users who provide their e-mail address in connection with specific promotions, or to direct e-mail regarding MallsandOutlets.com updates and service enhancements to users who opt in during the AllYouCanRed.com registration process.
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called Webtrends that uses log files to analyze user movement.
Aggregate Information (non-personally identifiable)
Spark Publishing shares aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.
Third Party Advertising
We use third-party advertising companies to serve ads when you visit our site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you.
Third Party Cookies
In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser.These are the instances in which we will share users' personal information:
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our web site.
In the event Spark Publishing goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via email or prominent notice on our Web site for 30 days prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.
Our users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to our site at the point where we ask for information.Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by offering an opt-out mechanism on the "My News" pages or contacting us at:help[AT]mallsandoutlets[DOT]com. Users of MallsandOutlets.com are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.
This Web site contains links to other sites. Please be aware that we, Spark Publishing, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
Spark Publishing takes every precaution to protect our users' information.
When users submit sensitive information via the web site,
their information is protected both online and off-line.When our registration/order form asks users to enter
sensitive information (such as credit card number), that
information is encrypted and is protected with the best
encryption software in the industry - SSL. While on a
secure page, such as our order form, the lock icon on
the bottom of Web browsers such as Netscape Navigator
and Microsoft Internet Explorer becomes locked, as opposed
to un-locked, or open, when users are just 'surfing'.
While we use SSL encryption to protect sensitive information
online, we also do everything in our power to protect
user-information off-line. All of our users' information,
not just the sensitive information mentioned above, is
restricted in our offices. Only employees who need the
information to perform a specific job (for example, our
billing clerk or a customer service representative) are
granted access to personally identifiable information.
Furthermore, ALL employees are kept up-to-date on our
security and privacy practices. Every time new policies
are added, our employees are notified and/or reminded
about the importance we place on privacy, and what they
can do to ensure our users' information is protected.
If users have any questions about the security at our Web site, users can send an email to:help[AT]mallsandoutlets[DOT]com.
Correcting/Updating/Deleting/Deactivating Personal Information
If a user's personally identifiable information changes (such as email or country), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done at the member information page or by emailing our Customer Support at:help[AT]mallsandoutlets[DOT]com.
Notification of Changes
If users have any questions or suggestions regarding our